On 13 January 2021, William Hill PLC provided a trading statement for the unaudited 52 weeks ended 29 December 2020. William Hill PLC Trading Statement. William Hill plc provides bookmaking services in the United Kingdom. The Group, which operates licensed betting offices, telephone based-betting operations, and online betting, offers odds.
William Hill is a betting and gaming company, which employs approximately 16,000 people.
William Hill was founded in London in 1934 as a telephone bookmaking business and created its first licensed betting offices in 1966.
In June 2002, William Hill was floated on the London Stock Exchange. In 2005, it acquired Stanley Leisure plc's licensed betting offices in the UK and Ireland, which resulted in William Hill becoming the UK's largest bookmaker.
William Hill's business strategy is based on these pillars:
- Multi-channel: capture an increasing share of customers' gambling spend across both the retail and online channels in the UK.
- International diversification: leverage the company's expertise in international markets to grow non-UK revenues and profits thereby diversifying and reducing business risk.
- Technology: use technology to provide a competitively differentiated product suite.
William Hill's believes sports betting, which it considers one of its main areas of expertise, is the most important product for attracting and retaining online customers in the UK. This is because it targets the largest single segment of the online gambling population, has a relatively low cost per acquisition, the longest customer lifespan and the best cross-selling potential along with the greatest opportunity for product differentiation.
William Hill is comprised of four businesses:
William Hill Stock Exchange
- The high street-based operation in the UK, with approximately 2,370 licensed betting offices, which provide betting opportunities on a wide range of sporting and non-sporting events, gaming on machines and numbers-based products including lotteries.
The UK is William Hill's primary market.
- Digital betting and gaming via www.williamhill.com providing customers with the opportunity to access William Hill's products online.
The UK online market, including mobile, is the fastest growing segment of the UK gambling industry.
- William Hill Australia, which offers online betting in the Australian market.
- William Hill US, which operates sports books in Nevada and is the exclusive bookmaker to the Delaware state sports lottery.
William Hill's betting products are divided into two categories: sports betting and betting on other events. The most popular sports betting products are horse racing, football, tennis and greyhound racing. William Hill also offers odds on many other sports such as rugby, cricket, golf, motor racing, darts, snooker, American football, Australian Rules football, baseball, basketball and ice hockey.
William Hill accepts a range of different types of bets from simple bets on the outcome of a single event to more complex bets, such as accumulator bets on the outcome of a number of different matches or sporting events.
Other events include bets on non-sporting events, such as the outcome of political elections, television competitions and popular music chart results, as well as high profile novelty bets.
William Hill's gaming products, whose outcome is dependent on chance, include slot machine games (played either on physical machines or online), casino games, bingo, poker and other skill games. Skill games, are games, it is argued, where the odds can be changed over the long run based on the application of skill (for example, games between customers such as poker).
With William Hill's gaming products, the customer bets against the house and the William Hill makes its profit based on probabilities in the long run of different events occurring and uses 'house' rules and procedures to apply risk limits.
William Hill has extensive experience in the following risk management and bookmaking procedures, which it believes are essential to operating a profitable betting operation:
- Imposing bet acceptance limits.
- Hedging.
- Expert odds compilation.
In addition, the breadth of betting opportunities that William Hill offers to customers, enable the company to spread its risk over a large number of events.
William Hill's gaming products (casino games, slots, poker and bingo) increase the company's opportunities to cross-sell multiple products to customers, maximising the customer spend across channels. Profits from its gaming products gaming are more predictable than sports betting margins, which fluctuate, and provide a more stable source of revenue for the company.
William Hill has rolled out self service betting terminals in its high street betting shops. The goal of this is to bring the massive product range that it has created for its online customers available to its retail customers.
In the UK, in-play betting and mobile gambling have been the key drivers of growth in the past few years. William Hill, along with much of the gambling industry, relies on third party software suppliers for its online offerings. William Hill's intention is to develop more of its software in-house, in order to bring customers a more differentiated offering and to deliver innovations to customers faster and more frequently.
Part of William Hill's online offering provides destination-themed gaming. Alongside its Vegas product suite, William Hill provides a Macau casino along with a 'Mayfair' branded product offering.
Introduction
Powered by Betfair and established in 2017, Orbit Exchange without a doubt is a heavy-weight when it comes to betting exchanges in the gambling world. They are licensed in Curacao and offer the same markets as Betfair. Orbit Exchange is very popular within the punters community who see it as the best alternative for Betfair, given the fact that the latter isn't very accessible these days.
Key Features of Orbit Exchange
User-Friendly Interface
As one can expect from such a major Bookmaker, their betting platform interface is really simplistic and easy to use. This could perhaps account for the reason why they have so many faithful betting clients worldwide.
Very Competitive Odds
Being powered by Betfair is not only a gage for quality of service but also, it implies punters get the most competitive if not the best odds on the market. After doing lots of betting exchange reviews, we found the odds on Orbit quite high when compared to those of most exchanges out there. So, you definitely need to open OrbitX account via betting agent today to catch these amazing odds on all sports.
William Hill London Stock Exchange
Wide Range of Sports and Markets
Another cool feature which separates Orbit from other exchanges is the variety of sports and markets available. Not much really needs to be said about this as they are always current on what the market demand is and thus always deliver. You can bet on the following sports amongst others with an Orbit Exchange account: Soccer, Cricket, Tennis, Basketball, American Football, Horse Racing, Cards, Rugby Union, Rugby League, Athletics, Australian Rules, Baseball, Boxing, Cycling and many other sports.
Regarding the betting markets, on major sports like soccer for instance, you can wager on the following: Match odds, Asian Handicap, Both Teams to Score, Correct Score, Double Chance, Draw no Bet, Half Time Score, Goal Lines, Half Time/Full Time, Next Goal, Over/Under.
In-Play betting
As you may already know, not so many exchanges offer both Pre-match and In-Play betting. Orbit Exchange is one of the few bookmakers to offer In-Play betting. With sports like tennis, you could profit greatly if your betting strategy is based on this type of bets as you will have enough time to judge the real form and level of the different players and make an informed betting decision. Also, as you'd expect, the odds during In-Play bets change significantly fast, so bare this in mind always.
Why you need an Orbit Exchange Account
There are lots of reasons why Orbit Exchange is one of the leading exchanges on the market, and we could go on and on if we tried to enumerate all of them. However, for serious punters looking for an exchange with competitive odds, competitive commissions, good reputation, great markets and liquidity, fast transactions and a user-friendly interface, Orbit Exchange will be hands down our top recommendation.
That said, sorry but we will burst your bubble now! Just like the parent Betfair, original Orbit Exchange accounts are not that easy to come by and also not accessible to everyone or every country, that's why we recommend you can open an orbit exchange account via the best betting agent, BET-IBC today. This is so for several reasons, some of which include:
Wider range of payment options
Orbit is very restrictive when it comes to payment options but with a broker, you get the chance to make deposits and withdrawals via multiple payment options, which is always a good thing (Bank Transfers, Skrill, Neteller, Ecopayz, Cryptocurrencies, etc).
Better Customer Support
Signing up for an account via one of our recommended brokers is good for you especially if you speak a language other than English and Chinese, which are the only two languages supported by the Orbit Exchange interface. If you open an Orbit Exchange account via ACC-EX for instance, you could be assisted in: English, French, Spanish, Turkish, Portuguese, Italian, German, Polish, Greek or Russian.
Closing
From the on going analysis, it's pretty clear that Orbit Exchange tops the chart of betting exchanges for several reasons, most of which we've covered in this review.
Very Competitive Odds
Being powered by Betfair is not only a gage for quality of service but also, it implies punters get the most competitive if not the best odds on the market. After doing lots of betting exchange reviews, we found the odds on Orbit quite high when compared to those of most exchanges out there. So, you definitely need to open OrbitX account via betting agent today to catch these amazing odds on all sports.
William Hill London Stock Exchange
Wide Range of Sports and Markets
Another cool feature which separates Orbit from other exchanges is the variety of sports and markets available. Not much really needs to be said about this as they are always current on what the market demand is and thus always deliver. You can bet on the following sports amongst others with an Orbit Exchange account: Soccer, Cricket, Tennis, Basketball, American Football, Horse Racing, Cards, Rugby Union, Rugby League, Athletics, Australian Rules, Baseball, Boxing, Cycling and many other sports.
Regarding the betting markets, on major sports like soccer for instance, you can wager on the following: Match odds, Asian Handicap, Both Teams to Score, Correct Score, Double Chance, Draw no Bet, Half Time Score, Goal Lines, Half Time/Full Time, Next Goal, Over/Under.
In-Play betting
As you may already know, not so many exchanges offer both Pre-match and In-Play betting. Orbit Exchange is one of the few bookmakers to offer In-Play betting. With sports like tennis, you could profit greatly if your betting strategy is based on this type of bets as you will have enough time to judge the real form and level of the different players and make an informed betting decision. Also, as you'd expect, the odds during In-Play bets change significantly fast, so bare this in mind always.
Why you need an Orbit Exchange Account
There are lots of reasons why Orbit Exchange is one of the leading exchanges on the market, and we could go on and on if we tried to enumerate all of them. However, for serious punters looking for an exchange with competitive odds, competitive commissions, good reputation, great markets and liquidity, fast transactions and a user-friendly interface, Orbit Exchange will be hands down our top recommendation.
That said, sorry but we will burst your bubble now! Just like the parent Betfair, original Orbit Exchange accounts are not that easy to come by and also not accessible to everyone or every country, that's why we recommend you can open an orbit exchange account via the best betting agent, BET-IBC today. This is so for several reasons, some of which include:
Wider range of payment options
Orbit is very restrictive when it comes to payment options but with a broker, you get the chance to make deposits and withdrawals via multiple payment options, which is always a good thing (Bank Transfers, Skrill, Neteller, Ecopayz, Cryptocurrencies, etc).
Better Customer Support
Signing up for an account via one of our recommended brokers is good for you especially if you speak a language other than English and Chinese, which are the only two languages supported by the Orbit Exchange interface. If you open an Orbit Exchange account via ACC-EX for instance, you could be assisted in: English, French, Spanish, Turkish, Portuguese, Italian, German, Polish, Greek or Russian.
Closing
From the on going analysis, it's pretty clear that Orbit Exchange tops the chart of betting exchanges for several reasons, most of which we've covered in this review.
In case you are still uncertain of which exchange to pick from, you should check our Best Bookmakers section, and most particularly our Betfair Review, this way you can decide which of Betfair or Orbit works best for you. We wish you success in your betting journey. If you still want to explore different options, take a look at our best bookmakers on the market section.
